Senior-led Affiliate Growth
Build a partner program with better economics and a clearer growth story.
Unlock Your Affiliate Marketing Potential
Tailored strategies for success
Cirincione Consulting helps brands build stronger, more strategic affiliate programs designed around profitable growth, customer acquisition, and the right partner mix.
Founded by Allison Cirincione, who brings more than 20 years of affiliate marketing experience, the consultancy combines senior-level strategy with hands-on execution across every stage of the program, from launches and program resets to partner recruitment, optimization, publisher development, creator commerce, and ongoing management.
Our approach goes beyond simply driving more attributed revenue. We look at how affiliate fits within the broader customer journey, where partners are creating incremental value, and how commission, attribution, and investment should align with your business goals.
Whether you need full-service program management, strategic advisory, specialized growth support, or an experienced affiliate partner alongside your internal team or agency, Cirincione Consulting builds the engagement around what your business actually needs.
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The Right Level of Support for Where You Are Now
Affiliate programs do not all need the same solution. Some brands need an experienced team to manage the channel end-to-end. Others need senior strategic guidance, help expanding their partner mix, or focused support around a specific opportunity or challenge.
Cirincione Consulting offers flexible engagements designed around your goals, internal resources, and stage of growth. From full-service program management to strategic advisory, publisher development, performance PR, and project-based support, we focus on the areas that can make the greatest impact.
Affiliate & Partnership Marketing Services
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We help brands build, manage, and scale affiliate programs through a combination of senior-level strategy and hands-on execution. Our work includes program planning, partner recruitment and optimization, commission and attribution strategy, paid opportunities, reporting, forecasting, and ongoing program management.
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We help brands build performance-driven creator programs that connect influence with measurable results. From creator discovery and recruitment to product seeding, affiliate activation, paid opportunities, and optimization, we develop programs designed to grow reach and customer acquisition.
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We connect affiliate and PR to create measurable editorial and commerce opportunities. Our work includes commerce editor outreach, seasonal and gift guide opportunities, affiliate-enabled coverage, partner follow-up, and paid amplification when it supports the broader strategy.
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We partner with PR, performance, and integrated agencies that want to offer affiliate expertise without building the capability in-house. Support can range from strategic guidance and client leadership to full program management, creator partnerships, performance PR, reporting, and execution under the agency’s model.
We work across creator and commerce platforms to identify partners who align with the brand, audience, and business goals, then develop the right activation strategy around product seeding, affiliate commissions, paid opportunities, or a combination of models.
Whether creator is a standalone initiative or part of a broader affiliate program, the focus is on building partnerships that can scale and contribute to customer acquisition and long-term growth.m description
Affiliate Strategy & Program Management
We help brands build and manage affiliate programs that support broader customer acquisition and growth goals. Our approach combines senior-level strategy with hands-on execution, so the program is not only growing, but growing through the right partners and with the right economics.
From launching and restructuring programs to managing mature channels, we support partner recruitment and activation, commission and attribution strategy, optimization, paid opportunities, forecasting, reporting, and ongoing program operations.
We look beyond topline affiliate revenue to understand what is actually driving value for the business, including new customer acquisition, partner incrementality, conversion, profitability, and the role each partner plays in the customer journey.
Services and projects include:
Consulting & Strategic Planning
Receive personalized guidance and strategic planning support to achieve your business goals. My affiliate consultations focus on crafting a strategic roadmap tailored to your unique needs, supporting you throughout your journey.
Program Management
Elevate your business with my comprehensive, data-driven approach to end-to-end program management. I’m dedicated to aligning strategies with your goals and objectives for maximum impact.
Program Launch
Experience a seamless setup and introduction of your new affiliate program to attract partners and drive sales. My services include establishing program guidelines, recruiting affiliates, and implementing tracking systems for a successful start and ongoing growth.
Affiliate Education
Empower yourself and your team with comprehensive training on program strategies, promotional techniques, tracking technologies, and compliance requirements. Lead your affiliate marketing efforts confidently with my guidance.
Program Audit
Assess your affiliate program’s effectiveness with my comprehensive evaluation. Identify areas for improvement and ensure compliance with industry best practices for optimized performance.
Program Migration
Seamlessly transfer your existing affiliate program from one platform to another with minimal disruptions. My services include migrating affiliate accounts, tracking links, and program settings to ensure continuity and efficiency.
Get In Touch
Affiliate Marketing Strategy
Discover Custom Solutions for Your Affiliate Program
Results
Listen to what clients are saying about us
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“Allison made significant contributions to help optimize the program, with her in-depth knowledge of affiliate marketing and strategic thinking. She brings a high degree of expertise in this space and expertly reports on performance metrics.”
Laura Glaser, Aspen Green
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“Allison's exceptional network of industry connections has been a game-changer for Tings. Allison has facilitated invaluable partnerships with top-tier brands. Her ability to leverage her connections with brands has been instrumental in driving Tings' growth and establishing us as a trusted player in the industry.”
Qadir and Imani Forbes, ShopTings
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“Allison is an affiliate marketing expert. Having her guidance and coaching helped us bring our program in-house and recalibrate our affiliate marketing program. We appreciate her flexibility in scope and taking the time to listen and understand what we needed to be successful short and long term.”
Leslie Eisenstat, PlayonSports
About me
Meet Allison Cirincione
Meet Allison Cirincione
Allison Cirincione is the founder of Cirincione Consulting and brings more than 20 years of experience in affiliate and partnership marketing.
Before launching the consultancy, Allison spent a decade at Acceleration Partners, where she led the Americas Client Service team and worked across programs ranging from emerging brands to global companies including Target, Uber, and Chime.
Today, Allison leads strategy and client relationships at Cirincione Consulting, working closely with a team of experienced specialists across affiliate management, publisher development, creator partnerships, reporting, and performance PR.
Her approach is grounded in both strategy and execution: understanding what is actually driving growth, identifying where the channel can create more value, and building programs that align with broader customer acquisition and business goals.
Unlock Success:
3 Simple Steps to Partner with Us
01 Introductions:
Schedule an introductory call where I’ll identify your needs.
02 Scope:
Based on our discussion, I’ll develop a customized scope of work tailored to fit your needs.
03 Onboard:
I’ll dive into your program, starting with a thorough onboarding process to ensure a seamless transition and set you up for success.
FAQs
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Yes! I am certified on all major networks
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I follow a proven onboarding process that sets up my clients for success.
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Partnering with me is a simple process:
1. Introduction: Schedule an introductory call where I’ll identify your needs.
2. Scope Development: Based on our discussion, I’ll develop a customized
scope of work tailored to fit your needs.
3. Onboarding: I’ll dive into your program, starting with a thorough onboarding
process to ensure a seamless transition and set you up for success.
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Yes, I provide ongoing support to ensure the continued success of our partnership.
Whether you need assistance with optimization, performance tracking, or strategy refinement, I’m here to help.
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Results vary depending on the scope of work and specific goals. However, I work diligently to deliver tangible results as efficiently as possible, keeping you informed every step of the way.
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I have experience working with a wide range of industries, including e-commerce, technology, healthcare, finance, B2B, and more. My expertise allows me to tailor strategies to fit the unique needs of various sectors.
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I work with brands of all sizes, from startups to global corporations. Whether you’re a smaller business looking to launch an affiliate program or a large enterprise seeking to optimize your existing program, I can provide personalized solutions to meet your needs.
Past Clients Include:
Health & Wellness
Midi Health, Womaness, pvolve, Saje, Sterra
Retail and DTC
Target, Skim, Fabletics, good american, Arhaus, Casper, Leesa, Reebok, Stitchfix
Technology and Fintech
Tiktok, Chime Financial, Uber, InstaCart, Gamechanger
Travel
Caesars Hotels and Entertainment, Hotels.com, Medjet
Business-to-Business
Voice Jungle, Docusign, 123inkjets, Paychex
Work with ME