Senior-led Affiliate Growth
Build a partner program with better economics and a clearer growth story.
Unlock Your Affiliate Marketing Potential
Tailored strategies for success
Cirincione Consulting helps brands build stronger, more strategic affiliate programs designed around profitable growth, customer acquisition, and the right partner mix.
Founded by Allison Cirincione, who brings more than 20 years of affiliate marketing experience, the consultancy combines senior-level strategy with hands-on execution across every stage of the program, from launches and program resets to partner recruitment, optimization, publisher development, creator commerce, and ongoing management.
Our approach goes beyond simply driving more attributed revenue. We look at how affiliate fits within the broader customer journey, where partners are creating incremental value, and how commission, attribution, and investment should align with your business goals.
Whether you need full-service program management, strategic advisory, specialized growth support, or an experienced affiliate partner alongside your internal team or agency, Cirincione Consulting builds the engagement around what your business actually needs.
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The Right Level of Support for Where You Are Now
Affiliate programs do not all need the same solution. Some brands need an experienced team to manage the channel end-to-end. Others need senior strategic guidance, help expanding their partner mix, or focused support around a specific opportunity or challenge.
Cirincione Consulting offers flexible engagements designed around your goals, internal resources, and stage of growth. From full-service program management to strategic advisory, publisher development, performance PR, and project-based support, we focus on the areas that can make the greatest impact.
Affiliate & Partnership Marketing Services
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We help brands build, manage, and scale affiliate programs through a combination of senior-level strategy and hands-on execution. Our work includes program planning, partner recruitment and optimization, commission and attribution strategy, paid opportunities, reporting, forecasting, and ongoing program management.
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We help brands build performance-driven creator programs that connect influence with measurable results. From creator discovery and recruitment to product seeding, affiliate activation, paid opportunities, and optimization, we develop programs designed to grow reach and customer acquisition.
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We connect affiliate and PR to create measurable editorial and commerce opportunities. Our work includes commerce editor outreach, seasonal and gift guide opportunities, affiliate-enabled coverage, partner follow-up, and paid amplification when it supports the broader strategy.
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We partner with PR, performance, and integrated agencies that want to offer affiliate expertise without building the capability in-house. Support can range from strategic guidance and client leadership to full program management, creator partnerships, performance PR, reporting, and execution under the agency’s model.
Affiliate Strategy & Program Management
We help brands build and manage affiliate programs that support broader customer acquisition and growth goals. Our approach combines senior-level strategy with hands-on execution, so the program is not only growing, but growing through the right partners and with the right economics.
From launching and restructuring programs to managing mature channels, we support partner recruitment and activation, commission and attribution strategy, optimization, paid opportunities, forecasting, reporting, and ongoing program operations.
We look beyond topline affiliate revenue to understand what is actually driving value for the business, including new customer acquisition, partner incrementality, conversion, profitability, and the role each partner plays in the customer journey.
Services and projects include:
Program Strategy & Advisory
We assess where the program is today, identify the biggest opportunities, and build a strategy around partner mix, customer acquisition, profitability, and sustainable growth. This can be ongoing advisory or focused support around a specific challenge.
Full-Service Program Management
Hands-on management of the affiliate channel, including day-to-day operations, partner communication, optimization, commission management, paid opportunities, reporting, forecasting, and strategic planning.
Partner Recruitment & Optimization
We identify, recruit, activate, and grow the partners that best align with the brand’s goals. This includes commerce publishers, content partners, loyalty and card-linked platforms, sub-affiliate networks, and other performance partnerships.
Program Launches & Relaunches
For brands building a new affiliate program or resetting an existing one, we develop the foundation from network and tracking setup through partner strategy, commission structure, recruitment, and launch planning.
Measurement & Program Economics
We look beyond topline affiliate revenue to understand new customer acquisition, incrementality, attribution, commission structure, conversion, profitability, and the role different partners play in the customer journey.
Audits, Migrations & In-Housing
We support program audits, network migrations, agency transitions, and brands bringing affiliate management in-house. The focus is on identifying opportunities, protecting continuity, and giving the team a clear structure and plan moving forward.
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Affiliate Marketing Strategy
Discover Custom Solutions for Your Affiliate Program
Results
Listen to what clients are saying about us
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“Allison made significant contributions to help optimize the program, with her in-depth knowledge of affiliate marketing and strategic thinking. She brings a high degree of expertise in this space and expertly reports on performance metrics.”
Laura Glaser, Aspen Green
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“Allison's exceptional network of industry connections has been a game-changer for Tings. Allison has facilitated invaluable partnerships with top-tier brands. Her ability to leverage her connections with brands has been instrumental in driving Tings' growth and establishing us as a trusted player in the industry.”
Qadir and Imani Forbes, ShopTings
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“Allison is an affiliate marketing expert. Having her guidance and coaching helped us bring our program in-house and recalibrate our affiliate marketing program. We appreciate her flexibility in scope and taking the time to listen and understand what we needed to be successful short and long term.”
Leslie Eisenstat, PlayonSports
Meet Allison Cirincione
Allison Cirincione is the founder of Cirincione Consulting and brings more than 20 years of experience in affiliate and partnership marketing.
Before launching the consultancy, Allison spent a decade at Acceleration Partners, where she led the Americas Client Service team and worked across programs ranging from emerging brands to global companies including Target, Uber, and Chime.
Today, Allison leads strategy and client relationships at Cirincione Consulting, working closely with a team of experienced specialists across affiliate management, publisher development, creator partnerships, reporting, and performance PR.
Her approach is grounded in both strategy and execution: understanding what is actually driving growth, identifying where the channel can create more value, and building programs that align with broader customer acquisition and business goals.
Unlock Success:
3 Simple Steps to Partner with Us
01 Align:
We start with your goals, current program, and biggest opportunities.
02 Build the Plan:
We define the right strategy, scope, and priorities,
03 Execute & Optimize:
We put the plan into action, measure performance, and refine as we go.
FAQs
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We work with growth-focused brands across a range of industries and stages, from companies launching affiliate for the first time to established programs looking to improve performance, partner mix, or profitability.
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No. Engagements can range from full-service program management to strategic advisory, audits, launches, specialized growth projects, and support alongside an existing internal team or agency.
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Yes. We frequently work alongside internal marketing teams, affiliate managers, PR teams, and agency partners. The scope is built around where additional expertise or execution is needed.
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We work across the major affiliate and partnership platforms, including Impact, CJ, Awin, Partnerize, and creator-commerce platforms. We can also help evaluate which technology best fits your program if you are launching or considering a change.
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Yes. We partner with PR, performance, and integrated agencies to provide affiliate strategy and execution within their client relationships. Support can be fully white-labeled or structured collaboratively depending on the agency and account.
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We work with brands of all sizes, from startups to global corporations. Whether you’re a smaller business looking to launch an affiliate program or a large enterprise seeking to optimize your existing program, I can provide personalized solutions to meet your needs.
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We look beyond topline affiliate revenue. Depending on the business, that may include new customer acquisition, CAC, partner incrementality, conversion, profitability, partner mix, and the role affiliate plays within the broader customer journey.
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We usually begin with a conversation about your current program, goals, challenges, and internal resources. From there, we can recommend the right level of support rather than forcing the business into a predetermined scope.
Past Clients Include:
Health & Wellness
Midi Health, Womaness, pvolve, Saje, Sterra
Retail and DTC
Target, Skim, Fabletics, good american, Arhaus, Casper, Leesa, Reebok, Stitchfix
Technology and Fintech
Tiktok, Chime Financial, Uber, InstaCart, Gamechanger
Travel
Caesars Hotels and Entertainment, Hotels.com, Medjet
Business-to-Business
Voice Jungle, Docusign, 123inkjets, Paychex
Work with us